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CH 11: Developing and Managing Products (New Products (Development Process…
CH 11: Developing and Managing Products
New Products
Categories
New-to-the-world
New-product lines
Additions to existing product lines
Improvements or revisions of existing products
Repositioned products
Lower-priced products
Development Process
New-product strategy
Idea generation
Customers
Employees
Distributors
Competitors
R & D
Consultants
Other Experts
Idea screening
Business analysis
Development
Test marketing
Commercialization
New Product
Diffusion of Innovation
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Characteristics
Complexity
Compatibility
Relative Advantage
Observability
Trialability
Life Cycle
Introductory stage
Growth stage
Maturity stage
Decline stage