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Consumer Profile (Hobbies (reading (styles (action, thriller, comedy,…

- - - - can also be any age as well
    - - action
      - thriller
      - comedy
      - murder mystery
      - horror
      - sci-fi
      - picture books
  - - - may need a shop for specific gear
        
        some shops may sell specifics within their stock anyway
    - - competitive running etc
      - moor walking
      - gorge walking
      - marathons
      - mountaineering
  - - - will most likely be the most attraction to the precinct
    - - football
        
        there will be a high demand for this
        
        many shops will specialise
      - cricket
      - swimming
      - rugby
      - tennis
      - running
      - volleyball
      - crazy golf
- - - - lawyer
      - accountants
      - investment bankers
  - - - however this bracket may vary from younger and older people
    - - may even be a lower quality version of high ranged products
        
        cheaper
        
        eg football boots
  - - - however in some cases it may be a money saving option even for affluent people
    - - expected
      - what the buyer pays for
      - may just do what it needs to
    - - adds to function over form possibly
- - - - ages between 1-5
        
        heavily reliant on parents
        
        parents will decide clothes and food etc
        
        edges will need to be safety proof
        
        save legal issues
        
        give company a better well respected reputation
        
        low amounts of light emitted in light based products
    - - ages of about 6-10
        
        will expect a form over function based product
        
        ease of use will be expected
        
        often involving characters still
        
        can add stores that will be able to focus on that
        
        beginning to be interested in what it is that they are buying
        
        not just parents deciding
        
        adding to family diversity
  - - - prefer to be independent on what they purchase
        
        may also be earning their own money so will be prepared to spend a lot of money
      - will be easy to satisfy as customers
      - will begin to look at function as well as form
      - branded items will become much more important
  - - - in younger adult years
        
        brands are still important
        
        function becomes a more important factor
        
        still like the form of a product but smarter with money
        
        will be a priority of focus as they will be able to visit more often to the precinct
      - older adult years
        
        believe in function over form usually
        
        may be looking for more sophisticated products
        
        house related products
        
        sofas
        
        lights