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THE VOID (the evolution of the project (from the void event to the project…

- - - - social layer!
- - - - number of people attaining to events (like techno parties and raves in Aarhus)
- - - - why do you like go out clubbing
- - - - see the community in godsbanen and aarhus
    - - how to attract customers?
      - how to be culturally disruptive?
      - people who experienced those events?
        
        what is that motivates you to go there
        
        what is that you actually take from the experience
        
        what would you suggest for someone that never experienced before
        
        5 / 5 interviews
      - how to link music events to endavour brand values
  - - - giving tips (similar to psychedelicsamfund that shares knowledge on to prevent or reduce undesired effects and responsibe uses)
        
        ten commandments for gettin fun but not wasted
      - give free purity kits
  - - - prove it wrong
- - - - ask Kasia
      - ask to someone that does
  - - - research on if youngsters are happy in Herning
        
        make survey (quantitative)
        
        age n sex
        
        how long have you been in Herning
        
        what do you think about the night life in Herning?
        
        what do you think is not working about it?
        
        what would you love to see happen?
        
        if there would be an future event with electronic music and visuals, would you be interested in it?
        
        what do you normally do?
        
        go ask around (qualitative)
        
        at school
        
        in town
        
        at SH events
- - - - sign up to get info (like a rave)
- - - - build measure learn
    - - antosia's concert
        
        ask people
        
        did they like visuals
        
        would they like it in parties
        
        plan a design for testing
      - make a promo for an event and see how many sign up
        
        validate interest and willingness to pay
      - video teaser
        
        validate product and interest
      - social medias
        
        call to actions
        
        create profile
        
        youtube
        
        instagram
      - google ads
        
        validate market and interest
      - show a video with visuals and music
        
        ask for impressions!
      - test if customers want to reduce their willingness to drink or exceed
        
        ask some