Please enable JavaScript.
Coggle requires JavaScript to display documents.
Social Media Marketing ROI (Research Objectives (Link Social Media…
Social Media Marketing ROI
Market Segmentation Theory
Literature Review
Social Media current measurements include, Reach; Engagement;
Exposure
Methodology
Correlational Research Design
Use of Archival Data
Measurement
Income & Performance Reports linked to ROI efforts
Research Objectives
Link Social Media Marketing campaigns to ROI
Link Marketing dollars efforts to ROI
Link conversion rates/metrics to ROI
Effective Segments
Substantial
Measurable
Accessible
Demographical Segmentation
Psychographic Segmentation
Geographical Segmentation
Behavioral Segmentation
Segmentation;
Targeting Customer Groups
Actionable
Positioning Customer Groupd