elements that support culture of health: norms, shared values, executive leadership, organizational leadership, communication, recruitment and selection, metrics and measurement, policies and procedures, supportive built environment, organizational resource allocation and commitment, employee involvement and empowerment, rewards and recognition, peer support, push-back, sense of community, shared vision and mission, positive outlook, modeling, orientation and first impressions, training and learning, relationship development, traditions and symbols, internal customer orientation, and external community con- nections and altruism. (HERO)