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UNDERSTANDING RETAIL CUSTOMERS (STAGES IN THE CONSUMER DECISION-MAKING…
UNDERSTANDING RETAIL CUSTOMERS
PSYCHOLOGICAL FACTORS
Perception
Motivation
Learning
Attitude
Personality
Self-concept
SOCIOLOGICAL INFLUENCES
Family
Lifestyles
Reference Groups
Social Class
Culture
ECONOMIC & DEMOGRAPHIC INFLUENCES
Occupation
Income
Age
Economic spending
STAGES IN THE CONSUMER DECISION-MAKING PROCESS
Process - Consumer Decision-Making
Output - Post-decision Behaviour
Input - External Influences
VISHNU DARSHINI KUPPUSAMY (A17A0753)