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Information Formats (Social Media (Easy to access, Can download for free,…
Information Formats
Social Media
Easy to access
Can download for free
Track your competition
Boost organic visibility.
Lacks emotional connection
Encourages laziness
Blogs
Allows user to read information
Easy to access
Easy + quick to update.
Time Consuming
May have rude comments
Podcasts
Listeners use to gain knowledge and grow
Easy to access with internet
Wider audience potential
Cheap
Time consuming
Streamed audio + video
Need correct apps/equipment
Wider audience
High quality streams
Hard to use
Expensive
RSS feeds
Easy to access
Gives you latest updates
Gives you the power of subscription
Not widely adopted
Tracking subscribers is difficult
Web Pages
Easy to access and use
Easy to set up
Cheap
Limited mobile experience
Document stores
Easy to access
Corresponds to native data
Can be easily hacked