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Marketing Planning (Associations / Memberships (BWCA, IOW - institute of…
Marketing Planning
Associations / Memberships
BWCA
IOW - institute of water
CIWEM
BIFM
British Water
Future water association
SRA
Footprint
Propel
Social Media
Facebook
Instagram
Twitter
linkedIn
Advertising
remarketing
Display
Page takeovers
influencers
Health & fitness
Lifestyle
micro influencers
PR
product launch
Awards
Page takeovers in main markets
Meet key publications
Hype / buzz / build demand for product
Voice leadership
Audience Interests
Health
Fitness
Wellness
Luxury
Environmental
Sustainability
Audience, Markets
Avatar for Key markets
Clear focus
Define target markets
market domination
define route to market
Markets of interest
HORECA
Hotels
Restaurants
Coffee groups
Contract caterers
Facilities Management
Consultants / Kitchen fit-outs
Hospitality
Conferencing
Spas
Care Homes
Public sector
Schools / Universities / Colleges /
Councils
Hospitals
Offices
Independent
Groups
FM Managed
New Builds - Barbour ABI
Sport and Leisure
Golf clubs
Football clubs
Rugby
Cricket
Health Clubs
Positioning
Voice leadership
Experts
Podcast
Key persons of influence
Professional appearance
Events and Exhibition
Key exhibitions in target markets
Experiential opportunities
Product launch
sponsorship opportunites