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SUPPLIERS IN ADVERTISING (PRINTERS AND RELATED SPECIALISTS (Example :…
SUPPLIERS IN ADVERTISING
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RESEARCH COMPANY
The media are concerned with the reading & viewing habits of their audiences & public perceptions toward their own particular medium
Advertisers are concerned about the attitudes of their customers, the size of potential markets & the acceptability of their products.
Service
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The research consultant gathers information from credible sources and provides an analysis of his finding
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Agencies want to know what advertising approaches to use, which concept communicate most efficiently & how effective past campaigns have been.
