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CORPORATE STRATEGIES (GROWTH (Concentration (Increasing the number of…
CORPORATE STRATEGIES
GROWTH
Concentration
Increasing the number of products/ market served
Focusing on a primary line
Vertical Integration
Backward
: becomes own
supplier
=>
control
inputs
:factory:
Forward
: becomes own
distributor
=>
control
outputs
:shopping_trolley:
Horizontal integration
grows by combining with competitors
Diversification
Related
Unrelated
STABILITY
maintain the status quo to deal with uncertain environment
:red_cross: grow/ :red_cross: fall behind
RENEWAL
Retrenchment
short-run
minor performance problems
Turnaround
long-term
cut costs + restructure operations more
Portfolio Analysis
BCG matrix
market share + growth rate
4 categories
Boston Consulting Group
combines with other companies in different, but related, industries
combines with firms in different and unrelated
industries
both cut costs + restructure operations
Turnaround is bigger scale :star:
