Please enable JavaScript.
Coggle requires JavaScript to display documents.
SOCIAL MEDIA GUIDELINES (6. MONITOR & RESPOND (a. Customer service, b.…
SOCIAL MEDIA GUIDELINES
1.CONTENT CREATION
a. Write social media posts
b. Design artworks
c. Take & edit photos
d. Take & edit videos
e. Re purpose content from one channel to another platform
2. SOCIAL MEDIA PERFORMANCE
a. Create & update idea
b. Establish review & approval process
c. Manage monthly expenses (for boosting campaign)
3. SET STRATEGY
a. Align with company direction (Create a better workplace)
b. Coordinate content
c. Manage influencer & collaboration program
4. BUILD CAMPAIGN & PROMOTE CONTENT
a. Ad buys (boosting)
b. Paid promo
5. MEASURE & PROVE ROI
a. Build audience target (especially for monthly campaign)
b. Set measurable goals for each campaign
c. Report weekly, monthly and yearly
6. MONITOR & RESPOND
a. Customer service
b. Complaint crisis
c. Influencer outreach
d. Inquiries of any kind
e. Trending topics
f. Current viral
g. Competitors
7. COLLABORATE
a. Content marketing
b. Sales corporate
c. Dealer
d. Joint venture with big company