INTRODUCTION "how negation might affect cognitive processing under various priming conditions"

TARGET WORD VALENCE

PRIME DURATION

CONSCIOUS PRIMING (204ms)

Which will produce the greatest priming effect?

INCONSCIOUS (34MS) Subliminal Priming

Will both conditions produce priming effects?

KEY VARIABLES

DEPENDENT VARIABLES congruent vs incongruent word pairs

INDEPENDENT VARIABLES

STORY STEPS

Link Title

TARGET WORD VALENCE Positive:'honest' vs Negative: 'Venomous

PRIME DURATION Unconscious: 34ms vs Conscious: 204ms

PRIME TYPE negated = NOT LOVE vs standard = LOVE

PRIME TYPE

Which valence words produce the greatest priming effects?

Variable that deals with NEGATION

Can negations be processed under Conscious conditions?

Can negations be processed under conscious conditions?

Which will have faster RTs? -Negated positive primes = NOT LOVE - honest or Negated negative primes = NOT TOXIC - honest.

Emotional Valence of the word: Positive = honest Negative = Venomous

NEGATION

How are NEGATIONS primed?

Are negated primes processed faster in the unconscious vs conscious?

Are negated processed for positive valence words faster than for negative valence words?

Are DOUBLE Negatives i.e. Negated Negatives too hard to process?

DEFINITIONS REQUIRED

*NEGATION

  1. negation is hard to process! Why?

PRIMING

SEMANTIC

TYPE OF TASK

*EMOTIONAL VALENCE

*CONSCIOUS VS UNCONSCIOUS

*SEMANTIC CATEGORISATION

MEASURES

RESPONSE TIME

ERRORS

Difficult to process?

Negations can't be processed unconsciously?

VALENCE

Why is priming often associated with emotional valence?

Do valence and negation interact in some way? e.g. Double Negatives

  1. Past Research - negation processing? Can it be processed unconsciously?
  1. one method of exploring unconscious processing is Priming
  1. Priming often associated with emotional valence
  1. Valence and Negation may interact in some way...How?
  1. What does this study explore?