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Halving child obesity by 2030 (Advertising and marketing (A cereal brand…
Halving child obesity by 2030
Advertising and marketing
A cereal brand stops using cartoon characters
Govt gives local authorities powers to regulate billboards
The government implements the 9pm watershed
A supermarket uses price promotions on healthy foods
A big sporting tournament doesn't use unhealthy brand sponsorship
The ASA closes regulatory loopholes around nurseries
An influencer pledges to not advertise unhealthy food
A Metro Mayor implements the TfL ban
A gaming brand stops using product placement of unhealthy foods
Coca-Cola stops using its Christmas truck
Labelling
A infant food company stops making misleading claims about its product aimed at kids
A cereal company uses realistic serving size depictions
A brand put both child and adults RDAs on its labels
A supermarket and brand trial plain packaging to analyse impact on consumer behaviour
The Government launches a consultation on how to best integrate nutritional information with environmental impact and animal welfare on labels
The Government implements mandatory Front-of-Pack labelling
The Government introduces calorie labelling on menus in medium- and large-sized restaurants
A supermarket uses stickers to promote fruit & veg
A brand launches a competition for kids to help design clearer labels
The Government introduces tough sanctions on brands that don't comply
Tech
The Government develops a kite mark for health apps
The NHS offers weight management programmes, including (e.g. digital, app, gaming)
The DfE rolls out wearables for pupils e.g. a pedometer
A Metro Mayor organises a Hackathon to develop solutions
The NHS offers genetic testing for obesity
The NHS offers gut biome testing
Availability and affordability
A supermarket changes its layout to place healthier food at eye-level, both for kids and adults
All local authorities under a Metro Mayor sign up to 50 Fountains Challenge
The Government strengthens its buying standards which dictate what govt-owned buildings can serve, including requiring 2 portions of veg
Public Health England strengthens the Nutrient Profiling Model e.g. to avoid chicken nuggets slipping through the net
A restaurant chain stops offering unlimited refills of soft drinks
A restaurant chain serves 2 portions of veg with each meal
A school comes up with a way to use Halloween to promote healthy eating
The Government implements the restrictions on the sale of energy drinks to under 16s
Planning and licensing
All local authorities under a Metro Mayor use Business rate relief to incentivise healthy options on the high street
All businesses in a local authority sign up to theHealthy Catering Commitment
All local authorities under a Metro Mayor implement timed closures of streets to encourage walking/cycling and discourage driving
All local authorities under a Metro Mayor implement signage to direct young people to the nearest green space
All local authorities under a Metro Mayor use Supplementary planning documents to restrict takeaways within 400m of schools
All local authorities under a Metro Mayor use a Section 106 Agreement to impose a levy on activities that contribute to obesity, which then goes back into programmes to address it
All local authorities under a Metro Mayor use specify food shops as essential retail (e.g. to protect a greengrocers being replaced by a vape shop)
Physical activity
The Government makes PE a core subject
A local authority provides sponsorship for sports club membership for kids living in deprived areas
A Metro Mayor launches an urban redesign project to encourage cycling/walking, and discourage driving
The Government funds colourful markings for school playgrounds
All schools in England sign up to the Daily Mile initiative
Early years
The Government makes Healthy Start Vouchers more accessible
The NHS launches a screening programme for infants for obesity risk
The NHS provides weight management and nutrition advice as part of pre- and post-natal care
The Government implements mandatory nutrition standards in early years settings (including training)
The Government provides adequate funding for early years
The Government reinstates the National infant feeding survey
The Government launches a Committee to oversee the composition, safety and marketing of infant milks
A company improves its breastfeeding facilities
Schools
Treasury commits to ring-fencing the Sugary drinks levy for the Health Premium
The DfE renames Free School Meals as 'School meals allowance'
Treasury increases the Free School Meals budget to £2.74 per meal in line with inflation
The Children's Food Watchdog launches
The Government implements a training programme for all catering staff
All schools in a local authority become water-only
The Government makes the healthy schools rating scheme mandatory and allocates a body to oversee compliance
The Government makes funds available to ensure an end to Holiday hunger
Mental health and stigma
A leading media outlet adopts the reframe e.g. after YB calls out poor reporting
The Government provides training for healthcare professionals, including on communication
A company introduces a non-discrimination policy
A social media company introduces a function to limit use of its app before bedtime
The Government launches a national campaign to raise awareness about sleep among kids
Fiscal measures
The Government lowers the current sugary drinks levy threshold
Treasury increases the Soft Drinks Industry Levy rate to above inflation
The National Food Strategy advises the Government on how discounts and subsidies could be used on healthier foods
The Government imposes a Calorie Levy
Extend the sugary drinks levy to sugary milk-based drinks
Reformulation
A brand develops healthier options (and not just reformulates existing products)
The Government makes the Sugar reformulation mandatory
The Government implements an ambitious and mandatory calorie reformulation programme
Public spaces
Let's have alternative spaces for young people to hang out (instead of chicken shops)