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Marketing (Websites (A website or web site is a collection of related…
Marketing
Websites
A website or web site is a collection of related network web resources, such as web pages, multimedia content, which are typically identified with a common domain name, and published on at least one web server. An example includes TUIs website which advertises the holidays and events possible during that time.
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Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
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Apps and 'pop-ups'
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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.
Overseas offices
Overseas offices are located around the world in order to expand the market in which different companies will appeal to. An example includes Virgin Atlantic that will have overseas offices in places like Paris, Berlin and some states in America.
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TICs and Visitor Centres
A visitor centre or centre, visitor information centre, tourist information centre, is a physical location that provides tourist information to visitors, about a particular location or tourist attraction.
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Billboards
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
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Marketing will involve the promotion of the events through appropriate media (as shown in this diagram) but also sales and distribution of tickets.Tickets for some events sell out very quickly and others may need an expensive marketing campaign to make sure enough tickets are sold.
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