AIDA

Awareness

Interest

Decision

Action

4A's

5A's

Awareness

Attitude

Act

Act Again

Awareness

Appeal

Ask

Act

Advocate

The 'O' Zone

Own

Other

Outer

Close friends, word of mouth

Social, groups, communities, influencers

Marketing communications

+

+

Own

Other

Outer

Act

Advocate

Ask

Aware

Appeal