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AIDA (Awareness, Interest, Decision, Action), 5A's (Awareness, Appeal,…
AIDA
Awareness
Interest
Decision
Action
5A's
Awareness
Appeal
Ask
Act
Advocate
4A's
Awareness
Attitude
Act
Act Again
The 'O' Zone
Own
Close friends, word of mouth
Other
Social, groups, communities, influencers
Outer
Marketing communications
Own
Other
Outer
Appeal
Ask
Aware
Act
Advocate
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