AIDA
Awareness
Interest
Decision
Action
4A's
5A's
Awareness
Attitude
Act
Act Again
Awareness
Appeal
Ask
Act
Advocate
The 'O' Zone
Own
Other
Outer
Close friends, word of mouth
Social, groups, communities, influencers
Marketing communications
+
+
Own
Other
Outer
Act
Advocate
Ask
Aware
Appeal