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2019 BCT Week1 (ethtic (Who is responsible? (FB 劍橋分析 (一家進行資料探勘及數據分析的私人控股公司…

- - - - 一家進行資料探勘及數據分析的私人控股公司。2018年3月以不當取得5000萬Facebook用戶數據而聞名
- - - - *人誌學研究 Ethnographic Reserch
      - empirical work—often in the form of ethnographic and other qualitative approaches—can generate knowledge necessary to establish a starting point for design
    - - meta-models are organizational structures of multiple levels of influence on individual behavior.
    - - Conceptual frameworks describe relationships among the fundamental building blocks of a behavioral theory, constructs, and provide a more specific account of how constructs are inter-related.
    - - Constructs are the basic determinants or mechanisms that a theory postulates to influence behavior.
  - - - 1) Informing design
    - - 2) Guiding evaluation strategies
    - - 3) Selecting target users
  - - - 1) Small variance explained -- 大多數行為理論只能解釋他們試圖解釋的結果中的一小部分差異
    - - 2) Theories and evaluations that preclude falsification -- 許多行為理論以目前的形式不能被證偽
    - - 3) Fragmentation and Over-abundance of Theories -- 不同的理論是零散的和過多的
  - - - 1) ignoring the broader context in which a technology will be used
    - - 2) picking only some constructs from a theory and thus losing the potency of the full conceptual framework for designing a system;
    - - 3) treating design guidelines generated from one empirical study as “requirements” when they should be thought of as design hypotheses.
    - - 4) using selective constructs from a theory but making claims that are related to the full theory
    - - 5) increasing the likelihood of confirmation bias in studies
    - - 6) falling prey to Type III error due to poor specification of the target audience