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452 Cognitive Design (Behavioral Economics (Nudges (For collective good,…
452 Cognitive Design
Behavioral Economics
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3. Short-term Emotion (attain distance)
- 10 min / 10 month / 10 year rule ... how will you feel?
2. Confirmation Bias (reality-test)
- Consider the opposite (seek disagreement)
- Zoom out, zoom in
- Small experiments (ooch)
4. Overconfidence (prepare to be wrong)
- Planning fallacy
- Seeing the future in scenarios
- Pre-mortem
- Setting tripwires
1. Narrow Framing (widen options)
- Vanishing options test (what if current option goes away?)
- Multi-tracking (considering multiple options simultaneously)
- Prevention / promotion mindsets
Intuition vs Formulas/Algorithms -- intuition is about pattern recognition, but we can get "misled" by experts ... tend to favor our gut over statistical information
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6 Influence Tactics:
- Liking
- Reciprocity
- Social proof
- Consistency
- Authority
- Scarcity
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Cognitive Psychology
System 1 (automatic/fast) vs System 2 (deliberate, slow)
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Humans typically operate S1 similarly, but intelligence begins to play a role in S2 (different)
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Executive functions (inhibition, working memory, cognitive flexibility)
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Cognitive Repairs (enables optimum brain functioning ... simple, familiar, individual, top-down)
Ways to improve bias:
- Improve person (educ)
- Improve environment
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