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Business Marketing (Tools (Email Marketing, SEO, Inbound Marketing,…

- - - - https://docs.google.com/spreadsheets/d/1mej5eJ8dyWVdeISuZtqE1OgbV_w5B3mHLZSwK6bbvVk/edit#gid=0
    - - Define
        
        Evaluate
        
        Measure
        
        Build
        
        marketing strategy objectives
        
        Objectives specify measurable outcomes that will be achieved within a particular time frame and they help individuals evaluate the success and effectiveness of a particular marketing strategy.
        They aid marketers to align expectations and plans, coordinate efforts, and hold teams accountable for achieving results.
        When putting together your key objectives (aim for 3-5), ensure they meet the following criteria: they’re specific, measurable, and have a time frame.
        Re-evaluate them every six months, make changes if necessary, and use them to measure success.
        
        Understand your customers
        (Customer Analysis and Customer Segmentation)
        
        2 more items...
        
        For (target customers)
        ....
        Who are dissatisfied with
        (the current alternative)
        ....
        Our product is a (new product)
        ....
        That provides (key problem-solving capability)
        ....
        Unlike (the product alternative)
        ....
        
        استارتاپ ها
        Dissatisfied:
        
        potential customer adoption using the Gain/Pain Ratio
        Most entrepreneurs are so focused on the features they deliver they forget to examine how hard it will be for customers to learn to use their product. So the Gain/Pain ratio involves measuring the gain you deliver the customer vs. the pain and cost for the customer to adopt. As an investor, I look for non-disruptive disruptions: technologies that offer game-changing benefits with minimal modifications to existing processes or environments.
        
        Discontinuous innovations - offer transformative benefits over the status quo by looking at a problem differently.
        Defensible technology - offers intellectual property that can be protected to create a barrier to entry and an unfair competitive advantage.
        Disruptive business models - yield value and cost rewards that help catalyze the growth of a business.
        
        رفع مشکل
        
        Is the problem Unworkable?
        Is fixing the problem Unavoidable?
        Is the problem Urgent?
        Is the problem Underserved?
        
        تعریف مشکل
        استارتاپ ها
        هزینه سنگین ایجاد فروشگاه
        مغازه ها
        دغدغه برای راه دسترسی به مشتری
        و دریافت سفارش تلفنی یا اینترنتی
        فروشندگان خانگی
        سخت بودن سیستم مدیریت فروش از طریق شبکه های اجتماعی
      - positioning statement that explains
        what benefit you provide for who and how you do it uniquely well
      - ایجاد:
        بازار جدید
        راه های جدید دسترسی به مشتری
        (لندینگ پیج، شاپ، شبکه های اجتماعی)
        تقویت راه های ارتباطی مذکور:
        تولی محتوا
        مدیریت سایت و شبکه های اجتماعی
        SEO
        
        تعریفی که میگیم
        مجری و مشاور کسب و کارها