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e-Business Applications (4- e-Business Applications (4.2. Driving forces…
e-Business Applications
4- e-Business Applications
4.1. The business environment
4.2. Driving forces for change
4.2.1. Technical forces
4.2.2. Business driven forces
4.2.3. External forces
4.2.4. Internal forces
4.3. Customer disruption
4.4. e-Market places
4.5. Product disruption
4.6. Price disruption
4.7. Intelligent agents
3- The Commercial Use of The Internet and The World Wide Web
3.3. Open business models
3.2. Mass customization
3.4. Virtual organization
3.1. Direct – to – customer interaction
1- Introduction to e-Business
1.5. Customer business interaction in e-Business
1.6. e-Business success stories
1.4. The e-Business Environment
1.3. Benefits and advantages of e-Business [Ref 1: pg 14-15]
1.2. Types of e-Business (B2C, B2B, C2C, B2G,….) [Ref 1: pg 4-6]
1.1. Introduction to e-Business [Ref 1: pg 2-4]
2- The Social Information
2.2. Agricultural Era
2.3. Industrial Era
2.1. The Impact of social transformation on people, business and society
2.4. Information Era
7- Marketing on The Web
7.1 Product based marketing strategies
7.2 Customer based marketing strategies
7.3 Market segmentation
7.4 Online and offline marketing
11- Sri Lankan Context for Electronic Commerce
11.3 Web based systems
11.2 e-Business environment in Sri Lanka
11.1 e-Readiness of Sri Lanka
5- Business Strategies for eCommerce
5.1. Internal business processes
5.2. External business processes
5.3. e-Business road map
5.4. e-Business strategy development
9- Online Auctions, Virtual Communities and Web Portals
9.2 Web auction strategies [Ref 1: pg 243-259]
9.3 Virtual Community and Portal Strategies [Ref 1: pg 259-269]
9.1 Auction basics [Ref 1: pg 238-243]
8- B2C Interactions and B2B Collaborations
8.1 Collaborative strategies on the web
10- e-Business Transformation
• 10.1 7Es in e-Transformation
6- Revenue Models for on the Web
6.2 Supply chain model
6.3 Full service provider model
6.1 Direct-to-customer model
6.4 Revenue sharing model
6.5 Digital value hub
6.6 Global trade platform