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1.1.2 Market (Secondary research (government sources (Office of national…
1.1.2 Market
Secondary research
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government sources
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DBIOS Department for business, innovation and skills has information on exporting and grants
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Market segmentation= an identifiable group of individuals (or part of a market) where consumers share characteristic or need
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Market orientation= The consumer is the most important factor when providing products for the market, the business has a sensitivity to customers requirements