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Export sales plan 2020 (Marketing activities (EDM (Special offers (1…
Export sales plan 2020
Goals
To achieve export sales target of RM 6,000,000 before 31 December 2020
Boost sales from existing customer
based on their historical data
Focus
New customer (30%)
Attend trade shows collect customer data
Travel abroad
Existing customer (70%)
Business visit (6 times)
Frequent-buyer program
Personalize follow-ups
Customer feedback
Communication calender
Marketing activities
Exhibitions (EFE) & trade shows
EDM
Event information
Special offers
1 promotion each quarter
Festival greetings with Malaysia elements
E-marketplace (Alibaba)
*
(Not urgent but important)
Singapore
Reduce risks from existing
customer control within 10%
(Not to put all eggs in one basket)
Expand market reach
Email company introduction and call
at least 2 new prospects each week
Courtesy visit / company introduction in face to face meeting