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Boutique Hotel (Product lifecyle (Maternity process (A lot of competitors,…

- - - - More sales
  - - - AirBNB (https://hospitalityinsights.ehl.edu/airbnb-impact-hotel-trends)
      - personalization over luxury (https://hospitalityinsights.ehl.edu/airbnb-impact-hotel-trends)
      - Higher quality hotels, lower prices
    - - Price sensitivity
    - - Trying to attract more customers
  - - - New equipment/facilties (https://www.hoddereducation.co.uk/media/Documents/Hospitality%20and%20Catering/Theory-of-Hospitality-and-Catering-13ed-Sample-Pages.pdf)
        
        Cosy lounge area (https://www.bijzonderplekje.nl/boutique-hotel/)
        
        Welness (https://www.bijzonderplekje.nl/boutique-hotel/)
        
        Chef (https://www.bijzonderplekje.nl/boutique-hotel/)
        
        Bikes (https://www.bijzonderplekje.nl/boutique-hotel/)
    - - New employees
      - Advertisement
  - - - less production costs
      - lower priced services
      - approaching another market (https://www.ukessays.com/essays/marketing/product-life-cycle-theory-marketing-essay.php)