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Topic: Implementation of a CRM within Hotel Okura Amsterdam (Keywords and…
Topic:
Implementation of a CRM within Hotel Okura Amsterdam
Synonyms & Acronyms
CRM
Relationship management
Google scholar
Books
Academic journals
Relationship Marketing of Services - Perspectives from 1983 and 2000
https://eds-b-ebscohost-com.proxy1.dom1.nhtv.nl/eds/pdfviewer/pdfviewer?vid=4&sid=d2867750-c108-4cdd-a354-6cc43f0a1602%40sdc-v-sessmgr03
CRM implementation: Effectiveness Issues and Insights
https://doi-org.proxy1.dom1.nhtv.nl/10.1177/1094670506293573
Understanding Customer Experience Throughout the Customer Journey
https://eds-b-ebscohost-com.proxy1.dom1.nhtv.nl/eds/pdfviewer/pdfviewer?vid=5&sid=8e0fa1fd-ba5e-4f30-8e3b-7a0e5e1d632e%40pdc-v-sessmgr04
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
https://doi.org/10.1016/j.intmar.2013.09.008
The role of multichannel integration in customer relationship management
https://doi.org/10.1016/j.indmarman.2004.02.002
Implementing social customer relationship management
https://www-emerald-com.proxy1.dom1.nhtv.nl/insight/content/doi/10.1108/ijchm-10-2015-0536/full/html
Customer relationship management in tourism and hospitality: a state-of-the-art
https://doi-org.proxy1.dom1.nhtv.nl/10.1108/TR-01-2017-0011
Experts
Alternative spelling
Databases
Keywords and phrases
customer relationship management, hospitality
CRM componenets: people, process and performances
datamining
customer satisfaction
retention and loyalty
use of technology
e-crm
buyer-seller relationships
e-commerce