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Temptation Holidays Marketing Plan (Direct Marketing (GDPR Compliance…
Temptation Holidays Marketing Plan
Other Promotional Channels
Targeted Deal Newsletters e.g. TravelZoo
Performance Social
Events e.g. festivals etc.
PPC
Test & Learn on Destination and Generic Terms
Manage Agency Relationship / Performance
Optimisation of Creative
Optimisation of Landing Page Conversion
Affiliates
Launch of TH Product
Optimise Commission Level & Test Incentives
Test Discount Codes & CashBack Mechanics
UX & Conversion Optimisation
A/B Split Testing
Booking Funnel Optimisation / Call to Book Funnel
Optimise Website UX Design
Core Web UX Analytics Analysis
Support Landing Page Design Optimisation
Direct Marketing
GDPR Compliance Review
Analyse and Segment existing TH database
Set-up Direct Response Campaigns, incl. Landing Pages
Set-Up Behavioural Triggered and Post-Booking Campaigns
Trial of Discount Codes (funded from margin)
Grow Database via Competitions etc.
SEO
Ensure Site Domain Architecture is Optimised
Creation of Optimised Holidays Content
Improve UX to increase Landing Page Conversion
Ensure Temptation Brand + Destination / Product Terms rank well
Manage SEO through Agency or in-house in terms of KPIs