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Unit 3 (Types of info (forecast, primary, historic, secondary, external,…
Unit 3
Types of info
forecast
primary
historic
secondary
external
qualatitive
internal
quantative
Internal criteria
ethics
finance
core competencies
time
objectives
opportunity cost
attitude to risk
Benefits of communication
proposal clarity
idea generation
stakeholder relationship
strenghts
stakeholder agreement
mitigate conflict
External criteria
social
technological
economic
environmental
political
legal
break-even analysis
fixed costs
total costs
profit margin
revenue
Types of decisions
strategic
tactical
Operatonal