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Chapter 6: Branded content and built authenticity (AUTHENTICITY…
Chapter 6:
Branded content
and built authenticity
PROMOTIONAL CULTURE
Broader notions
Promotional culture
Brand culture
Branded content
Product placement
Branded entertainment
Lifestyle journalism
Fashion journalism
B.E. via social media
6 agents
Brands
Platforms
Agencies
Regulators
Influencers
Audiences
AUTHENTICITY
Introduction
In cultural sociology
Social construction
Calculated A.
Calibrated amateurialism
Fabricated A.
Astroturfing/inauthentiticyt
Definition
Management of A.
By influencers
By brands
Reactions to excess of A.