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Business Strategy: Differentiation, Cost Leadership and Blue Oceans (Cost…
Business Strategy: Differentiation, Cost Leadership and Blue Oceans
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Strategic Position
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Unique position that meets customer needs at highest possible product value for the lowest possible cost
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Business Level Strategy
customer segments, customer needs to be satisfied, how to satisfy them
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Differentiation Strategy
Unique features that increase value, customers pay more
Unique product features, better service, new products, marketing.
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