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BLOCK 1: Introduction to Strategic Management WEEK 1: WHAT IS STRATEGY?…
BLOCK 1: Introduction to Strategic Management
WEEK 1: WHAT IS STRATEGY?
Key concepts in strategy and strategic management
What is strategy?
Different definitions
explores the core concepts of vision, mission, values and goals
Strategic Management: strongly connected with performance:
Evaluate the performance of firms, both in financial and non-financial terms
A section on corporate social responsibility to enhance your appreciation of
performance indicators
beyond financial performance
Conceptual and practical learning:
How organisations can be managed strategically and sustainably,
Exposed to key theoretical frameworks that inform the understanding and practice of strategy
competitive and corporate strategy domains
Apply strategic management models to real cases from different contexts
critically assess their implications for organisations and stakeholders at large
Hear from managers and consultants and learn from their experiences
a collaborative role-play activity in the final phase of the module, in which you will work as a consultant in a small team with other students to offer advice to a company and prepare a professional presentation.
Develop your study and professional skills
Professional writing
How to build an argument
Development of strategic management as a discipline
Different types of strategies
Strategy process
Analysis
Blocks 1+2 = analysis of external and internal environment and other important elements
Decision making
Blocks 3+4
Put strategy into action
Block 5
Week 1
Vision
(end of process)
What an organisation wants to become.
Mission
How to get there
Goals
Measurable elements that the organisation wants to achieve and control
Financial and non-financial performance indicators
How to create value for shareholders
==> Analysis of short term and long term performers
Value Creation
(Week 4)
Creating Shared Value
Sustainability
Corporate Social Responsibility
Triple bottom line