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Experimentation (Quasi-experiments (Confounding (Factor that is correlated…
Experimentation
Quasi-experiments
Usually related to demographic variables cannot be varied explicitly, and must be either selected during pre-sampling or from the sample you happen to get
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Confounding
Factor that is correlated or related to an IV that prevents you from concluding that your IV caused an effect that was observed, or perhaps prevents a true effect of the IV from showing up
Conditions selected, not participants
Hypothesis
Testable prediction or possible explanation in an experiment, based on prior knowledge and/or observation
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Research
Involves a relationship among variables, but instead focuses on manipulating one of the variables to see if one has an effect on the other
True Experiment
One in which a researcher manipulates one or more independent variables in order to measure the effect on a dependent variable
Placebo
Simulated treatment that lacks any active ingredient or element, and a placebo effect is a positive effect of such a treatment
A-B Testing
term used within advertising and usability design to describe simple experiments that compare a simple manipulation
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test or procedure carried out under controlled conditions to determine the validity of a hypothesis or make a discovery
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