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UNDERSTANDING RETAIL CUSTOMERS (Psychological Factors (Perception,…
UNDERSTANDING RETAIL CUSTOMERS
Psychological Factors
Perception
Learning
Attitude
Personality
Self-concept
Motivation
SOCIOLOGICAL INFLUENCES
Family
Reference groups
Social Class
Culture
Lifestyles
Economic And Demographic Influences
Consumers' income
Occupation
Age
Economics spending
Stage in the Consumers Decision making Process
Need recognition
2.Pre-purchase search
3.Evaluation of alternative
4.Purchase
5.Post-purchase evaluation