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DISCUSSION assignment 2 (HYPOTHESIS 2 - There will be PRIMING EFFECTS for…
DISCUSSION assignment 2
HYPOTHESIS 2 - There will be PRIMING EFFECTS for Conscious negated prime-target word pairs but no priming effects for unconscious negated prime-target pairs
SUPPORTED
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EARP - Bandura's modern social cognitive theory and conscious attention required to process negation.
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HYPOTHESIS 1 - PRIMING EFFECTS will be greater in the unconscious condition than in the conscious condition.
SUPPORTED
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DEUTSCH, GAWRONSKI & STRACK - grammatical rules required to interpret semantic rules of negated stimuli - slower times for conscious
ELGENDI - conscious awareness, top-down processing
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HYPOTHESIS 3 - In the unconscious condition there will be PRIMING EFFECTS for homogeneity congruent and incongruent pairs, irrespective of emotion valence
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SUPPORTED
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MASSON, - Associative Network Theory of emotions
HYPOTHESIS 4: In the unconscious condition reversed (incongruent) PRIMING EFFECTS will be observed for negated prime-target pairs.
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SUPPORTED
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EARP - negation cannot be processed unconsciously; new information automatically affirmed rather than reversing cues.
GILBERT - Absence of negated priming effects incites contradictory judgments and unexpected behaviours.
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