Marketing Mix Place (distribution) (Retailer (Option to examine product…
Marketing Mix Place (distribution)
Collaborative distribution, allows transport of products to and from destinations by and from mulitiple companies decreasing empty loads.
Distrubution channels will vary depending upon size of organisation.
Perishable products will have special vehicles and require faster and shorter delivery.
Rare or speciality items may require special permits and exclusive outlets.
Willingness to travel.
Shop/store front preferences.
Environmental factors (STEEPLE).
Value for money by reducing delivery costs.
Option to examine product more vigorously
Opportunity for additional services.
Additional branding and image concious.
Human interaction advantage, shopping experience.
Automation and constant rising travel costs for staff and fuel.
Stock shrinkage, loss from theft, damage and human error.
Wholesaler, retailer and manufacturer
could operate as one company or organisation.
Larger capacity for storage with no shop floor.