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1081 CDPS G1 [CO] Chapter 2 – Co-opetition ([4] Create markets (Chain …

- - - - How to identify？
        
        :check:Put yourself in the customers' shoes
        
        :green_cross: As the other companies in the same industry
        
        :check: Solving customers' problems
        
        :green_cross:Industry perspective is relevant
  - - - companies solve their problems
      - definitions
        
        value your product more
        
        complementor
        
        value your product less
        
        competitor
      - Example
        
        Microsoft
        
        Citybank
        
        different industries but provide same service
    - - definitions
        
        more attractive for suppliers to provide resources
        
        complementor
        
        more less for suppliers to provide resources
        
        competitor
- - - - Suppliers, Companies and Customers create value together
    - - each players divide the pie at the same time
  - - - equal benefit sharing
        
        the pie grows (win-win)
        
        Cheap complements
      - unequal benefit sharing (IBM and Mircrosoft)
        
        their pain is your gain (win-lose)
    - - survival of the fittest (fail line)
        
        cutting prince and steal market share
        
        competitors lose their profits and become more aggressive
        (lose-lose)
      - Growing together in common complements (success line)
        
        let competitors succeed as competitors
        
        prima facie competitive or win-lose
        
        try to gathering customers, suppliers, complementors and competitors with friend relationships