Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing Mix - PRODUCT (Customer. (Availability - local/delivery,…
Marketing Mix - PRODUCT
Customer.
-
Awareness - adverts, promotion
Trends - needs, style, customisation, range.
Price - market segment, product comparison
Ethics - media/public perception, enviromental/social impact
Distribution - global, online, store front.
After service, warranty, care.
-
TYPES of PRODUCT.
speciality - expensive, rare purchases, brand loyalty items
shopping - less frequent, price quality, style
unsought - newly invented, small interest like holiday insurance
convenience - frequent purchases, low involvement, house hold goods, everyday necessities
-