Please enable JavaScript.
Coggle requires JavaScript to display documents.
Instagram Marketing (Algorithim (How to use the algorithim effectively…
Instagram Marketing
Algorithim
Watch time
Stories
Interest and relevancy
Prioritise interest and relevance to YOU
Timely
Relationships
Frequencey
How often a user accesses instagram
Following
Usage
How to use the algorithim effectively
Post frequently
Stay top of mind
Ask questions in posts to boost engagement
Reply to comments quickly
Use trending hashtags
Post high quality photos
Use live video
Use Instagram pod
Consider ads
Use influencers
Use IGTV video
Creating remarkable content
Consider buyer persona
Have a cohesive look and feel
Stay on brand
How images can engage followers
Educate
Entertain
Assist followers in solving a problem
Motivate or inspire
Make sure images align with the following
Timely
Is there a certian holiday coming up?
Take advantage of internet holidays
Trending
What's hot on Insta?
Original
Stuff that cant be found elsewhere
Snackable
Bite sized pieces of easily digestible info
Actionable
Something the user can do
Above all
You want the images to tell a story
What can be posted?
Behind the scenes
Repost employee images
User generated content
Educational posts
Influencer posts
Motivational posts
News Jacking
Developing great content
Image
Sizing
Square
Production tools
Great lighting
Spacing
Have a clear point of interest
Try different angles
Hashtags
Look for hashtags hub
Top 9
Video
The power of video is on steroids
People follow you for your content
Common types of video topics
Product showcase
Branding and awareness
Educational
How to
Sneak peaks
Interviews
Video blogs
Sizing
600x600
The power of other peoples content
User generated content
Benefits
Ability to extend your marketing reach as others talk about you and your products
Potential follower growth as more people discover your account
Ability to gain insight into what your audience is excited about when it comes to your brand and your products
Ability to find unique content
Increased engagement
How
Create a custom hashtag
Create Instagram contest
Ask a question or create a challenge
Share your customers photos
Regramming
The act of resharing another users instagram content of your own feed
How
Repost from insta
Repostwhiz
Regrammer
Repost it Pro
Taking advantage of Instagram stories
Use story highlights
Tease company products
Organise your stories into themes
Explaing products through pictures and video
Promote products useing swipe up if you have 10,000 followers
The goal
Take people through the whole story
Use stickers and polls
How to get more instagram followers
Finding them authentically
Don't buy them
Could get you banned
Top tips
Optimise profile
Post at the right time
User generated content
Make your community the star
Hosts contests
use the right hashtags
Look for internet holidays
Use Instagram story takeover
Steal from the competition
Follow, like, and comment on peoples photos to have the best chance of follow back