Please enable JavaScript.

Coggle requires JavaScript to display documents.

China Media Landscape(GT Relevant) (Branding + Performance (Xiaomi…

- - - - Open App
      - Banners
    - - usually we will select 50~100+ publishers based on this wave's OKR, like targeted audiences' interest labels to choose publishers
    - - CPM
  - - - VIP Skippable ,usually 15-30s
        
        YouTube:Trueveiw
      - Context display(创意中插）
        
        Youtube : In-Display
      - Pre-roll:15-180s
        
        Non-VIP, unskippable :red_flag:
      - Hot program Sponsor/ Entertainment program Placement
    - - iQiyi
        
        Baidu
        
        VIP numbers are no.1
      - Youku
        
        Alibaba
        
        Out of top 3 currently
      - Tencent
        
        Tencent
        
        Famous for Entertainment program/Documentary
      - Mango TV
        
        Famous for Entertainment & Reality Show
      - bilibili
        
        ACG users
    - - Regular Buy
        
        CPM
        
        Price is decided by city tier & targeting（age,gender etc)
        
        Package Buy
      - Programmatic buy
        
        CPM
- - - - case link
  - - - Company: Bytedance
  - - - company:bytedance
- - - - Tencent- My Application(GT :check:)
      - 360
      - Baidu App Store (GT :check:)
      - 豌豆荚
    - - vivo(GT :check:)
      - oppo(GT :check:)
      - huawei(GT :check:)
      - xiaomi(GT :check:)
      - oneplus
  - - - Toutiao test : android CPD:RMB 5~8
- - - - social feeds, Travel vloggers/bloggers-> recommend
  - - - wechat moment ads
    - - social feeds
    - - video feeds
  - - - company : 美团点评，also acquired Mobike( another GT's co-marketing partner in 2017, Bike sharing company)
    - - company : 美团点评