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Multimodality (Chapter 2 (Communication (Rhetoric (“By contrast, the…

- - - - Copying and pasting
  - - - "In general it might be said that notions such as mobility are the semiotic and informational analogue of sacral conditions of fluidity.”
  - - - “Life-worlds point to clusterings of social and cultural factors and resources, such as education, gender, age as generation, 'ethnicity', occupation/profession, regionality (where the frequently highly telling differences in availability and access to resources between city and rural-marginal areas is a basic factor).”
  - - - “By contrast, the rhetor as maker of a message now makes an assessment of all aspects of the commun1cat1onal situation: of her or his interest; of the characteristics of the audience; the semiotic requirements of the issue at stake and the resources available for making an apt representation; together with establishing the best means for its dissemination.”
    - - "However, in communication several modes are always used together, in modal ensembles, designed so that each mode has a specific task and function. Such ensembles are based on designs, that is, on selections and arrangements of resources for making a specific ic message about a particular issue for a particular audience. Design is the process whereby the meanings of a designer (a teacher, a pub\ ic speaker, but also, much more humbly and in a sense more significantly, participants in everyday interactions) become messages. Designs are based on (rhetorical) analyses, on aims and purposes of a rhetor, and they are then implemented through the instantiations of choices of many kinds."
- - - - Movement provides further understanding of a prompt or of the communication itself.
- - - - Semiotic Resouce
        
        History and Evolution
        
        Globalization
        
        ". . .it is differently constituted in different places, as are its effects and impacts, interacting with the vastly varied cultural, social, economic and political conditions of any one specific locality."
        
        Communication
        
        Music
        
        Image
        
        Gesture
        
        Media
        
        Dissemination of messages
        
        Mobility
        
        Design
        
        Competence