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Cross Selling Multi-Practice Professional Service Firms Practices…
Cross Selling Multi-Practice Professional Service Firms Practices
Understanding True Cost of New Clients
Cost of Selling To Existing Clients
Applicable Theories
Cooperative Game
UnCooperative Game
Agency
Social Dilemna
Theoretical
Social Exchange
Contingency
Impenetrable Strategies to Better Cross sell to Existing Clients
Consideration For Increasing Cross selling to Existing Client
Client Acquisition Cost
Client Lifetime Value
Multiple General Corporate Firms
Method
High Generating within Practice Only
Interview Survey
Questionaire Survey
2nd Questionaire Survey
High Generating Outside Practice Group
Interview Survey
Questionaire Survey
2nd Questionaire Survey
Mind Mapping Dissertation Subject