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Concept Diagram, Farmer to Consumer Platform. Connect consumers with local…
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Farmer to Consumer Platform. Connect consumers with local farmers and provides them with information about each farmer's practices. Consumers can choose to pick up their food from a centralized cafe pick up point or have it delivered to their door for an extra fee.
People really want to eat at home, they want to be empowered to cook rather than more options to buy takeaway
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Values to consumers
Pick up locations for each area making it more convenient than driving to a supermarket and dealing with traffic and parking fees.
Allows consumers to see farming practices for each farmer and choose to support the farmer that provice animals with the best quality of life.
Allows the consumers to see exactly how their food is produced, thus tackling the issue of transparency.
Farmers are provided with information about what is popular and basic platform statistics so they can optimize production which will hopefully encourage more sustainable and ethical practices
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large number of small scale farms will need a more personalized delivery method rather than bulk transport
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Connecting farmers to consumers could potentially reduce the cost, food waste, carbon footprint with an efficient delivery system and also
promotes sustainable farming through direct rewards by the customer to the farmers.
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Experience
“I cook most of the time. But it’s mainly the same few ingredients over and over. Can’t do anything about it. I live alone so I can’t go shopping as much.”
"Takeaway is usually a last resort for me, I prefer a nice home cooked meal"
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"I will gladly pay the extra 50 cents fro free range eggs, it makes me feel better"
"fresh is better, it tastes and feels better"
"take away is way too expensive, but also so convenient"
“Every day after work, I am excited to go back home to see my wife and kids and just sit and eat with them.”
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4 Core Aspirations for the World's Food Systems
(Nayyar and Dreier, 2017) 
Sustainable, minimizing negative environmental impacts, conserving scarce natural resources and strengthening resiliency against future shocks.
Nutritious & Healthy, providing and promoting consumption of diverse nutritious and safe foods for a healthy diet.
Efficient, producing adequate quantities of food for global needs while minimizing loss and waste.
Inclusive, ensuring economic & social inclusion for all food system actors, including smallholder farms, women and youth.
"Unsustainable patterns of production, consumption, and population growth are challenging the resilience of the planet to support human activity."
(SDG Acadamy, 2018)
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Meal Suggestion App. An application that makes suggestions to users based on machine learning. It keeps track of ingredients available at home as well as the food that would be beneficial to the consumer based on their health requirements. Can also provide suggestions of restaurants.
Values to consumers
Gives instructions to consumers on how to prepare food, and so saves time and helps consumer learn new skills.
Suggests food based on the health requirements of the consumer. If the consumer is anaemic for example, the app will suggest a meal high in iron.
Prevent food wastage as it keeps track of all food and ingredients available and suggests food that would go bad if not consumed.
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Biodegradable packaging with supporting infrastructure is the future. (Not within the scope of this project)
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