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〔IMCMC〕G5-How to analyze a case (Description of process (Hypothesis…
〔IMCMC〕G5-How to analyze a case
Decision
Cases vary greatly
Scope,Consequence
Available data
Example
Whether to launch a product
Move a plant
Pursue a merger
Provide financing
for a planned explanation
Evaluation
Judgement
Worth and value
Effectiveness
Act
Outcome
Ex: competitive position of company
Require
Criteria
Through careful study and specialized method
Ex: financial performance
Increase or decline
Should consider other factors
(National economy 、competitor )
Criteria alters evaluation
Positive and negative side
Ex: Leader factor
Leader May be influenced by headquarters
Leader has strength and weakness
Maybe manager can't hold the power
Vary on unit
Individual
Performance evaluation of employee
Group,Department
Entire organization
Country,Global region
6.Rule
the different between qualitative method and rules
many alternative methods for obtaining same information
how they executed
there is a correct way to execute the rule
no objectively correct way to execute qualitative method
rule analysis
four rules analysis
correct way to apply the rule
the type of information needed in situation
necessary data to execute rule
the appropriate rule to furnish the information
exists in every area in business
marketing
breakeven calculation
each calculation specified by a rule has a procedure to follow
manufacturing
quantitative method
not to say that it lacks uncertainty and ambiguity
Any calculation involves uncertainty
results
frequently provoke sharp differences of opinion
example:economists have different conclusions even the information is same
learning a rule analysis means learning a certain category of rules-valuation
large and important subset which is necessary to understand case situations
Problem
realize a problem exists and then define it
work out an explanation of the problem by linking the outcome or performance
the main work of problem analysis
need relevant tools or business disciplines to carry out
a case situation
significant outcome and performance
no explicit explanation
something important happened, but don't know why
7.Case analysis as a process(active reading)
Point of view
adopt the point of view of the protagonist
be sensitive to the dilemma
ask question:why is the person in the dilemma
Hypothesis
resolving character's dilemma
offers a advantage of a concrete statement that you can test against case evidence
a lot of possible hypotheses about every case
a contrarian's position
look and consider the evidence from different angle
Goal of analysis
think about what a goal is
important question:when to conclude the study
don't have a concrete limit
drift along for hours
taken up by distraction and undirected effort
concrete goal
familiar with the information in case
come to the conclusion
evidence can prove your conclusion reasonable
think about other possible conclusions that is not preferable to yours
substantive goal
combined with time limits
put pressure on yourself to make good use of time
Description of process
Hypothesis
Work up as much relevant ,high-value quantitative evidence as you can
Review and think on the information you have collected
Function
Try out not a final conclusion
Proof
main idea:prove something
ask：
What evidence do I have that supports the hypothesis？
What additional evidence do I need？
stay focused on what you trying to prove
cost saving：
scattered numbers that looked inconsequential
circled numbers that you thought were relevant to savings
calculate and estimate the total savings
one part of your argument
Alternative
question your own hypothesis
decision
Ex: how would you manage the downside？
evaluation
Ex: how a different overall evaluation might be proved？
problem
Ex: what's the weakest part of the diagnosis？
what if my hypothesis is wrong？
making analytic mistakes is invaluable
called "case analysis"
Situation
Where can find
Opening & Closing Sections
After finding
Consider the situation is problem,decision or evaluation
Question
The main idea
Asking the question about the problem,decision or evaluation
Building the content inventory
Purpose
Locating the information
Answer the questions about the situation
How
Scan the heading
Mark high-value sections
Circle facts,numbers and statement
Action
main ideas
think about tangible ideas and write them down
an action plan：actions are taken at a certain time for a reason NOT to-do list
NOT ideal-world，terms，sketch out in your mind a board
method for analyzing a case
starting point for understanding
heuristic
self-guided learning
help draw conclusion
need ways of identifying and understanding important aspects of a situation and what they mean
business discipline
theories
help understand situation
practices
frameworks
processes
quantitative tools
thinking is the key
know when to read fast and when to read slowly
active approach
start thinking before read the case
ask questions about the content
seek the answers in the case
how relate to each other and to the big picture of the case
Analyzing decision
Identity decision option
Cases stated the decision option
Think about alternative
Come up with plausible option
Determine decision criteria
The most important part
Through careful study and specialized method
Criteria is used to
develop evidence to complete analysis
Relevant evidence
Good decision
Create best fit between criteria and evidence
Create more benefits than alternative
Has fewer or less severe downside
組員
盧雅筠
王芊云
范奕媗
柯瑋婷
黃姿雅