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SHOWROOM CUSTOMER JOURNEY (3. WELCOMING (Friendly greeting, Ask customer…
SHOWROOM CUSTOMER JOURNEY
1. STORE LOCATION & APPERANCE
From offline platfrom
Newspaper
Magazine
Family
Friends
Word of mouth
From online platform
Facebook
Instagram
Website
Email direct marketing
Google
2. CARPARK
Free
Front door
Easy and convenience
3. WELCOMING
Friendly greeting
Ask customer name and must memorize customer name
Assist customer
Follow the same routines
Professional atmosphere as well as discrepancy-free
Customer feel comfortable
Salesman-company introduction, product knowledge
Dress code & name tag
6. PRODUCT QUALITY
Monthly checking
Cleanliness
Rectification work
4. INDOOR DECORATION
Experience store
Concept
Deco elements of create a better workplace
5. SHOWROOM TOUR
Ground floor : experience store
1st floor : APEX product
2nd & 3rd floor : SUNON
Escorted customer to shows a feeling of importance
7. PRICE
All day discount
Promotion
8. DISPLAY SETTINGS
Easy and convenience
Free to try
Help customer to choose
Concept
Idea
8. PRODUCT TRIAL
Feel
Touch
See
9. LABEL AND SIGNAGE
Price tag
Accurate model, colour and price
Clear and easy to read
10. DISCUSSION
Ask question to customer
Answer customer question
Help customer to better chosen
Collect customer database
Technique to persuade customer to purchase immediately
11. REFRESHMENT
If you feed them, they will come again
Welcoming atmosphere
Customer happy
Good time to ask them if they want add promo product or etc
12. PURCHASE
Confirm order/ Not confirm order
Remember the best service, will influence a customer to spent money/purchase
13. THANK YOU
Attract customer loyalty
Encourage repeat purchase
Upsells
Adds brand value
Customer database
Free gift
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