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CONSUMER (OAP (Ages 65+, Prefer vintage technology, May want a more…
CONSUMER
OAP
Ages 65+
Prefer vintage technology
May want a more classic design
More of a demand for a clock
Want a high value product
Willing to invest
Children
Rely on parents to purchase
Require bright colours
Often prefer themed clocks
May struggle to read a analogue
Can be used as a teaching tool
Inexpensive
Adults
Ages 18+
Often prefer a more modern design
Form>Function
Have more money to invest
Not as much as a demand for clocks
Mobile phones
Smart watches
Teenagers
Not as much money to invest
Prefer a modern design
Often desire a minimalist look
May require a clock for school/work
Not essential due to access to technology
Aesthetics
Design Movement
Pop art
Art Deco
Art Nouveau
Arts and Crafts
De Stijil
Bauhaus
Post modernism
Themes
Disney
Marvel
DC
Seasonal
Nature
Space
Educational
Vinatge
Brown, bronze colours
Traditional mechanics
Exposed clock face
Grandfather clocks
Tall, strong structures
Modern
Alarm clocks
Digital clocks
White, contemporary design
Urban influences
Fuction
Room Decor
Influenced by the rooms it's placed in
High quality materials
Eye-catching designs
Sleek, high quality design required
Statement piece
Influences design
Storage
Adds value to the product
Shelves in the clock base
Potentially act display cabinet
Multi-purpose
Not essential for clock to work
Furniture
Dining table
Coffee table
Incorporated into fireplace
Mirrors
Desk
Telling the Time
Digital
Analogue
Essential function
Incorporate sounds
Product
Alarm Clock
Essential product
Noise activated
Movement activated
Digital or traditional clock
Meets any demographic
Students (school)
Adults (work)
Any gender
Simple technology
Desk Clock
Vintage inspired
Rustic modern feel
Hand painted design
Petite and portable
Classic technology
Modern Clock
Digital
Contemporary theme
Plastics
Younger demographic
Modern mechanics and technology
Grandfather Clock
Exposed clock face
Arts and crafts inspired
Traditional woods
Vintage design