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G1 How to analyze a case (Situations occur in cases (Decisions,…
G1 How to analyze a case
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Case
A marketing case requires you to think as a marketer, not a strategist or manufacturing manager
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past case discussions provide a foundation for thinking about a new case ; and study questions can call attention to important issues
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Rules
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Two different methods can be applied to the same situation and produce very different results.(Both useful or useless)