Please enable JavaScript.
Coggle requires JavaScript to display documents.
marketing (standardisation/adaptation (culture (demand (target market),…
marketing
standardisation/adaptation
economics of scale
prestige factor
consistent message
corporate slogan
name
features
positioning
culture
language
demand
target market
technology
legal
benefits of a global brand
prestige factor
increase customer base
consistency
economics of scale- marketing
feasibility of expansions
level of demand
income
demographic
economic factors
unemployment
consumption patterns
age
social trends
religion
competitor activity
international
online
domestic
strategic alliances
rational