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Within individual actor for explanations
Broad guidelines: Ideas about which politics/ religious attitudes considered acceptable Specific, embodying standards of conduct e.g. quiet in library
e.g. college student, work part time
even judging matters of fact= caved in to conformity pressures Social influences: Changes to behavior induced by others' actions
Illustrated by Asch's line judgment studies
Illustrated by Sherif's studies of autokinetic effect (perceived motion of stationary dot of light in totally dark room)
Unconsciously conform opinions to what each believes to be consensus of group = Conformity bias
Group size increases = Help decreases - assumes others will help & no need make commitment
Significance of authority power, roles of teacher & learner, rules, diffusion of personal responsibility
look within personality makeup