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End users: (anyone who goes to hotels (People on long vacations (varied…
End users:
anyone who goes to hotels
Businessmen/women
high expectations
don't go to resorts on business trips
most likely wont use facilities
Families
medium expectations
require larger or multiple rooms
different families have different budgets
People on long vacations
varied budget
usually go to resorts
usually use all to most facilities
beaches are popular to them
people with low buget
low expectaions
Usually don't stay for too long
not expecting optimum comfort
tourists
don't spend too much time inside hotel
won't spend too much on hotel
my target market profile:
businessmen/women
people on long vacations
people in resorts
profile:
Adults
moderately high bugets
gender neutral
interested in beach resort environments
looking to relax
expectations:
high quality
functional
aesthetically appealing
environmentally fitting