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Negotiation and Marketing Policies (Marketing (The 4 P of Marketing (How…
Negotiation and Marketing Policies
Marketing
The Role of Marketing in the Economy
organize voluntary and competitive exchange
exchange material
physical flows of goods from the place of production to the place of consumption
That of communication
information flows that must precede, accompany and follow the exchange
Combination of knowledge and techniques aimed at understanding and influencing the market
The 4 P of Marketing
Product:
the element on which everything revolves
Price
the difficult task of setting the most appropriate
Point of sale
How are we going to distribute our product?
Promotion
the multiple ways to make it known
How to plan and develop the product?
First Phase: the planning
always start with a market study
conceive product proposals
Step 2: conceive product proposals
They may suggest proposals for new products.
Moment of measurement and decision
assess the potential of marketing, advertising and production costs, sales prices
Second Phase: the development
start of production
step begins the creation of the first prototypes of the product or products chosen to market
commercialization
Start marketing with an appropriate marketing strategy.
Similarities between services and products
In both cases it is sought to satisfy the need of a client.
Main differences between products and services
difference between product and service lies in intangibility
services cannot be perceived by the senses
Services are consumed as they occur, so there is talk of an inseparability of the stages of production and consumption
What is the Product Life Cycle?
It is the progression of a product through the four stages of its time in the market.
4 stages
Introduction
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increase
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maturity
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slope
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Price strategy
Marketing resources that a company can develop consisting of the modification of the prices of its products.
globalization
an economic, technological, political, social and cultural process worldwide
external debt
It consists of public debt (that contracted by the State) and private debt (that contracted by companies and individuals).
distribution channel
to the channel used to take the product from the manufacturer or creator to the final consumer.
Advertising
messages that you can send to a specific audience through different media such as newspapers, magazines, exhibitions, television ads or websites
promotion
It serves to advertise a product or service using dynamic media, which can be modified
International Perspective
Vision to enter foreign lands, to be able to carry out successfully must be accompanied by a systematic and strategic plan