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M6 Part B: Communicating with Stakeholders (Forms of business…
M6 Part B: Communicating with Stakeholders
Forms of business Communication
Internal Communication p.410
top down braodcast mode
interactive methods - two way channel
direct or cascaded communcation
External Communication
Shareholder communications p.412
Supply Chain Communications p.414
Market and Customer Communications p.413
Regulator and government communications p. 415
Public Communications p.415
Consistency is key :lock:
Planning for effective Communication p.415
Communication plan p. 416
Encoding your message for your target audience p.417
they are outside your field of expertise
demonstrate the relevance to their work - prevent inattentional blindness
Audience Segmentation p.419
Sending the message p. 421
Assessing the results p. 421
Risks p. 422
legal implications
privacy laws
opt out functions