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Brand Equity (Sales (Unique selling points, Product uniqueness, Niche…
Brand Equity
Sales
Unique selling points
Product uniqueness
Niche market
touchpoint
needs of customers
Stakeholders
Segmentation
Size
Corporate culture
Value proposition
Promotion channels
Marketing channels
Brand Image
Storytelling
Reputation
Personality
Corporate image
Culture
Brand promise
Corporate strategies
Mission and Vision
Customer intimacy
Opportunities
Cost
External entities
Competitors
Distribution channels
Competitors