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Market Research (Customer. (Social Needs., Legal Needs., Future Needs.,…
Market Research
Market Environment.
Cultural climate.
Political climate.
Social/Ethical climate.
Opportunities to diversify.
Rivals and competitors.
Customer.
Social Needs.
Legal Needs.
Future Needs.
Cultural Needs.
Identifying customer base.
Expanding customer base.
Feedback and PR.
Building Strategy.
Pricing.
Human resources.
Product development.
Product testing.
Label and Branding.
Building upon mission statement.
Analysis
.
Interpreting Data.
Anticipating trends
Predicting Markets.
Identifying opportunities.
Monitoring trends.
Primary and secondary research.
Quantitative, Qualitative.